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Digital Marketing Executive

Raytec is an ambitious, fast growing company. We are dedicated to supporting and developing our ever-growing team, and we are proud to say that we have a silver status in the 'Investors in People' standard for people management. We are always keen to meet passionate and talented people who would like to join our team.


If you are interested in this position please send your CV or any enquiries regarding this vacancy via the link below:

Apply Here


Purpose of the Job:

• Manage the digital marketing platforms to support business growth plans within agreed budget

• Use digital marketing to grow the Raytec brand and reputation globally

• Grow interest in Raytec through engaging with our customers globally


Duties & Responsibilities:

• Develop and manage digital marketing campaigns

• Manage and develop the process for generating sales leads and engaging the customer base using resources such as Act-on and Sugar CRM

• Build the Raytec brand through SEO, social media and web-based design

• Track and analyse website traffic flow and provide regular internal reports

• Manage and maintain the Raytec websites

• Manage Pay Per Click Campaigns

• Ensure Raytec have the best possible website experience at all times

• Design and maintain the monthly e-newsletters

• Write copy for e-marketing campaigns

• Update and optimise all images for online use

• Create content for the marketing department including videos, blogs, white papers, webinars – including media/press (PR) plan and content – online and print.

• Arrange webinars and webcasts

• Edit and post content to online sites

• Fix and errors or bugs in online content

• Identify new trends in digital marketing, evaluate new technologies and ensure Raytec is at the forefront of industry developments

• Support the marketing department with traditional media or event management when required

• Integrate our digital marketing platforms and third party platforms for the best overall results

• Design website banners and web visuals

 

Job Requirements:

Essential:

• Excellent communicator – spoken and written word

• Excellent writing and editing skills

• Good interpersonal skills

• Outstanding organisational skills

• Good presentation skills

• Strong commercial awareness

• Good project management skills

• Confident and independent

• Highly computer literate

• Strong attention to quality, detail and consistency

• Creativity in design, branding & effective use of marketing communications


Desirable:

• Educated to degree level in marketing

• 2 years of experience in a marketing role


Reporting to Marketing Manager, Full-Time Working Hours

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